At Spectrum (hereinafter referred to as “we,” “us,” “our”), we are committed to protecting your privacy and ensuring that your personal information is secure. This Privacy Policy describes how we collect, use, share, and protect the personal information we obtain through our website https://printerspectrum.com (hereinafter, the “Site”), as well as through contact forms, newsletter subscription forms, social media, and other communication channels.
1. Information We Collect
1.1. Personal Information
We collect personal information that you provide directly through:
- Contact Forms: This includes your name, email address, phone number, company name, and any other data you choose to share in your message.
- Newsletter Subscription Forms: We collect your email address when you subscribe to our newsletter.
- Social Media: We may collect information through our interactions on social media, such as your username, comments, “likes,” and other interactions with our content.
- Other Channels: This includes information collected through phone calls, emails, interactions at events, and other communication methods.
1.2. Browsing Information
We automatically collect information about your device and your navigation on our Site, such as:
- IP Address: The unique identifier of your internet connection.
- Browser Type and Operating System: Information about the software you use to access the Site.
- Pages Visited and Time Spent on the Site: Records of your activity within our Site.
- Information Collected Through Cookies and Similar Technologies: Includes data about your interaction with the Site, preferences, and behaviors.
1.3. Cookies and Other Technologies
We use cookies, tracking pixels, and similar technologies to collect information about your interaction with our Site. This includes:
- Functional Cookies: Cookies necessary for the proper functioning of the Site, such as remembering your preferences or keeping you logged in.
- Performance Cookies: Cookies that help us understand how you use the Site, which pages you visit, and how long you spend on them.
- Advertising Cookies: Cookies used to show you relevant ads based on your interests and online behavior.
- Tracking Pixels: Technologies that allow us to track the performance of our advertising campaigns on social media and other channels.
You can configure your browser to reject all or some cookies, or to alert you when cookies are set. However, if you disable or reject cookies, some parts of the Site may become inaccessible or may not function properly.
2. Purposes of Data Processing
We use the information collected to:
- Manage and Respond to Inquiries: Process and manage the inquiries you make through our contact forms, ensuring an appropriate response to your needs.
- Send Marketing Communications: Send you newsletters, promotions, and other marketing communications to which you have voluntarily subscribed.
- Personalize User Experience: Enhance your experience on our Site by personalizing content and recommendations based on your preferences and behavior.
- Analyze and Improve Services: Evaluate the performance of our Site and services, and make continuous improvements to meet our users’ expectations.
- Comply with Legal Obligations: Fulfill our legal and regulatory obligations, including responding to requests from competent authorities.
- Prevent Fraud: Monitor and prevent fraudulent or unauthorized activities on our Site.
3. Legal Basis for Data Processing
The processing of your personal information is based on:
- Consent: When you have given your consent for the processing of your data for one or more specific purposes (e.g., receiving newsletters).
- Contract Execution: When the processing is necessary for the performance of a contract to which you are a party, or to take steps at your request before entering into a contract.
- Legitimate Interests: When the processing is necessary for the legitimate interests of Spectrum, such as improving our services, responding to your inquiries, or ensuring the security of the Site.
- Legal Compliance: When the processing is necessary to comply with a legal obligation to which we are subject.
4. Sharing Information with Third Parties
We do not sell, rent, or share your personal information with third parties, except in the following cases:
- Service Providers: We may share your information with service providers who assist us in operating our business, such as hosting providers, data analytics services, marketing platforms, and other third parties acting on our behalf.
- Legal Compliance: We may disclose your personal information if required by law or if we believe it is necessary to protect our rights, comply with a court order, or cooperate with a government investigation.
- Business Transfers: In the event that Spectrum is involved in a merger, acquisition, restructuring, asset sale, or similar event, your personal information may be transferred as part of that transaction.
5. Data Security
We strive to protect your personal information by implementing appropriate technical and organizational security measures to prevent unauthorized access, alteration, disclosure, or destruction of your data. This includes:
- Data Encryption: Using encryption for sensitive communications and data transmission.
- Restricted Access: Limiting access to your personal information to employees, contractors, and agents who need to know that information to perform their job.
- Ongoing Monitoring: Implementing systems for ongoing monitoring and auditing to detect and respond to potential threats.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and whether we can achieve those purposes through other means.
7. Your Rights
You have the right to:
- Access: Request a copy of the personal information we hold about you.
- Rectify: Request correction of any inaccurate or incomplete information.
- Erase: Request deletion of your personal information when it is no longer necessary for the purposes for which it was collected, or when you withdraw your consent (where the processing is based on consent).
- Object: Object to the processing of your personal information when it is based on legitimate interests, unless there are compelling legitimate grounds for the processing.
- Portability: Request the transfer of your data to another data controller in a structured, commonly used, and machine-readable format.
- Withdraw Consent: Withdraw your consent at any time when processing is based on consent.
To exercise your rights, you can contact us at sales@printerspectrum.com.
8. Cookies and Similar Technologies
Cookies are small text files stored on your device when you visit our Site. We use cookies to:
- Site Functionality: Ensure the Site functions correctly, allowing navigation and access to secure areas.
- Remember Preferences: Remember your preferences and settings to enhance your experience on future visits.
- Analyze Site Usage: Collect information on how visitors use the Site, enabling us to make continuous improvements.
- Targeted Advertising: Show relevant ads based on your behavior and interests online.
You can configure your browser to reject all or some cookies, or to alert you when cookies are set. However, if you disable or reject cookies, some parts of the Site may become inaccessible or may not function properly.
9. Links to Third-Party Websites
Our Site may contain links to third-party websites that are not under our control. We are not responsible for the privacy practices or content of such websites. We encourage you to review the privacy policies of any third-party websites you visit before providing any personal information.
10. International Data Transfers
Your personal information may be transferred and processed in countries outside of your country of residence, which may have different data protection laws. When making these transfers, we ensure that appropriate protection measures are in place, such as contractual agreements and approved transfer mechanisms, to ensure that your personal information receives an adequate level of protection.
11. Age of Users
Our Site is not directed at minors according to the applicable laws of each country. We do not intentionally collect personal information from minors. If we become aware that we have collected personal information from a minor without appropriate consent, we will take steps to delete that information as soon as possible.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our privacy practices or applicable laws. Any changes will be posted on our Site with a revised effective date. It is important to review this Privacy Policy periodically to stay informed of any changes. We reserve the right to modify this policy without prior notice. Continued use of our Site or services after the posting of changes to this Privacy Policy signifies your acceptance of such changes.
13. Contact
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
Email: sales@printerspectrum.com
Last Updated: September 10, 2024